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Showing posts with the label Online Advertising

Twitter & Facebook block Ads : Reaction to Ukraine war

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The Russian attack on Ukraine is also having an impact on social media. The US media groups Twitter and Facebook are responding to Moscow's aggression by restricting their services. The Facebook group Meta and the short message service Twitter are reacting to the Russian war of aggression against Ukraine with restrictions on their social networks. They are in the process of preventing Russian state media from placing ads on the social network worldwide or earning money there, Facebook security chief Nathaniel Gleicher announced on Twitter. Our top priority is keeping people on Twitter safe. We’re actively monitoring for risks associated with the conflict in Ukraine, including identifying and disrupting attempts to amplify false and misleading information. Here are the steps we’ve taken: — Twitter Safety (@TwitterSafety) February 25, 2022 Twitter, on the other hand, is blocking ads in Russia and Ukraine until further notice. This is to ensure that important information on publ

Cookie Replacement Topics: Google's Model for Online Advertising

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How will Chrome collect data about users for marketing purposes without revealing too much of their privacy? Google's new proposal is called Topics. Google has made it its mission to reinvent online advertising. Google 's opinion carries weight, as the company launches Chrome, the most used browser in the world. At the end of January, the company presented " Topics ": Chrome should automatically record which websites a user visits and assign certain interests to him. Anyone who surfs on Sportschau.de every day is a sports fan; On the other hand, if you visit the website of the New York Times, you are probably interested in politics. From these snippets of information, the browser compiles an interest profile that advertisers can tap into via a Topics API in order to display ads in a targeted manner. On the one hand, Topics is intended to serve the needs of the advertising industry, which largely lives from targeted marketing. At the same time, the proposal