Community Manager
Just a week ago we launched the whitepaper 'Does the Community Manager (as we know it) have the days numbered?' with the great collaboration of 8 professionals from the sector who came to bring a little more light to a panorama in which it is sometimes difficult to see better due to the large amount of information, often contradictory, that we have: that of the CM's trajectory in Spain.
From these interviews, you can get several readings and also quotes for reflection. Here are 16 quotes about the CM that we have selected from among everything they have told us:
The CM has become a battle post. The hope may be the specialization @fanego
The future of the CM is in the real management of communities. Back to the origin, let's go @fanego
It is not that the CM has changed in 10 years, it is that every year it changes radically @mitus82
The CM will be the best thermometer on the market @mitus82
A CM must be aware of everything that happens. There is no medium that changes and evolves faster than digital @smartinezbcn
A CM has to have business vision, strategic vision and know how to see the opportunities in everything he does @smartinezbcn
The powerful profile of the CM is very transversal @zoespinosa
A good CM contributes not only through offers and CSR, but also has a huge opportunity to dialogue and get to know @zoespinosa
A CM is like a chef in the kitchen, he has to use the best ingredients @Crisgarun
Today the CM does not give advice, it raises how to manage changes to give the community what it needs, asks or wants @ramosdenaranjo
People are looking for fun on the web, let's never forget it: it will bring us closer to people as a brand, without bombastic phrases @ramosdenaranjo
A CM is not the boy from Facebook, nor my nephew who knows how to use those things. Must have specific training and experience @StaPoulain
The CM has gone from a totally expendable figure to a fundamental one in the Marketing industry @StaPoulain
Channels or tools may change but a CM is above all a brand communicator and must speak on their behalf @Crisgarun